White TiO2 is a commonly used pigment to add whiteness and opacity to Paints and Coatings, Plastics and other materials. Although white in color, white TiO2 typically has a yellow undertone which may require addition of other pigments.


TOR Specialty Minerals has developed a new high quality TiO2 synergist ‐ TOR BRITE‐ which can economically substitute up to 35% of the white TiO2 in formulation and improve overall brightness and whiteness, due to its inherent low b value. Recommended applications include Paints & Coatings, Plastic Compounds, Engineered Stone, Solid Surface and Gel Coats.